We use retargeting to display personalized messages in the Facebook network (Facebook, Instagram, and third-party sites) to remind you of our mobile app or inform you about special promotions. For our retargeting, we use the Advertising ID (Ad ID) of your smartphone to determine if you have opened our mobile application and how you use it.
To do this, we'll identify your mobile device using the Ad ID and submit that information to Facebook. Therefore, we rely on common technical solutions, such as:
- Apple Advertising ID (IDFA): A promotional ID that Apple provides as part of iOS in the Ads framework
- Android Advertising ID: A promotional ID that Google provides as part of Android
- Facebook app user IDs: The ID of a person using an app that can be retrieved using the Facebook SDK.
Your name, e-mail address or similar personal data will not be transferred to Facebook in plain text. However, the Smartphone Ad ID will be stored for a maximum of 180 days in a Custom Audience list on Facebook. After 180 days, it will be removed from the list if you should not restart the app.
We want your data to be safe, so the data transmission to Facebook is encrypted. We never sell your data to third parties. You can revoke your consent anytime by deactivating “Retargeting” in the app under Settings > Privacy with one click.